Columbus' strategy for 2024 to 2026
Launched November 15th, 2023
Leveraging our strong market position
During the last three years Columbus has grown from a software implementation partner to a global digital transformation partner. We have expanded our service portfolio to support our customers’ entire digital transformation journey and we have focused our business by divesting non-focus areas and strengthening our operating model with global delivery capacity and local market presence. We have built a strong culture with talented people, working together across borders as one global team with shared values.
Our focus on serving large customers within our key industries Manufacturing, Retail & Distribution and Food & Beverage as lifetime partner has proven successful. Today ~85% of our customers continue their partnership with us year after year, thus increasing their engagement with us.
With multiple years delivering consistent profitable growth, we have the foundation to take Columbus to the next level with our three-year strategy: New Heights.
Our winning ambition
Our strategic ambition for the coming three-year period is to become a proven leader in delivering core business technology and lasting value in our key industries; Manufacturing, Retail & Distribution, Food & Beverage and Life Science.
We have a clear strategic ambition to strengthen our leading position and be our customers' preferred partner while nurturing our unique company culture. We are convinced that New Heights will help create an even better Columbus for both our customers and employees.
Søren Krogh Knudsen, CEO & President
Strategic initiatives
Expand and invest in our service portfolio
We have a strong financial position to invest in new services to expand our service portfolio and strengthen our market position in our geographical markets. We have made acquisitions into the cybersecurity area and online customer conversion. We will continue to invest in services which complement our service portfolio and solve complex industry challenges.
Expand our playing field
We have entered the Life Science industry with high potential and synergies to our existing business. Namely our industry vertical Food & Beverage has many similarities to Life Science. In recent years, we have experienced an increased demand for our services from Life Science companies, and we already serve customers in the industry with good references such as Bavarian Nordic. Our biggest partners are lined up to support our entry.
We are proud of the company we keep
Seize market opportunity as constant partner
The transition to cloud accelerates our operations business as we take ownership of evolving and managing our customers digital capabilities in the cloud. Our ambition is to help our customers in all areas of their digital transformation journey, thus increasing our ability to offer a broad range of services and increase recurring revenue.
Profitable growth
We see significant potential to increase profitability. We have room to improve efficiency as we strengthen our commerciality, and leverage our global business model even more through increased project value delivered, changed delivery mix, efficiency improvement through better utilization and better utilization of our scalable model.
Strategic growth pillars to support New Heights
Columbus is built on four strategic growth pillars which will support the execution of New Heights.
Scalable Business Model
We keep a lean and scalable model with a focus on local market customer intimacy while leveraging our global delivery strength of experienced people
Rapid Adaption
We help our customers navigate the complex tech landscape as a constant partner
Industry Expertise
We win customers with our unique industry expertise
People First
We stand out as an attractive and caring employer

